Director Digital Experience
Job Description:
Join a team of more than 30,000 team members, comprised of our Club Support Center and over 230 clubs and 7 distribution centers. We re committed to delivering value and convenience to our Members, helping them save every day on everything they need for their families and homes. BJ s Wholesale Club offers a collaborative, team environment where all team members can learn, grow and be themselves. The Benefits of working at BJ s BJ s pays weekly Generous time off programs to support busy lifestyles o Vacation, Personal, Holiday, Sick, Bereavement Leave, Jury Duty Benefit plans for your changing needs o Three medical plans , Health Reimbursement Account (HRA), Health Savings Account (HSA), two dental plans, flexible spending eligibility requirements vary by position medical plans vary by location Job Summary The Director, Digital Experience will own the digital customer experience across channels, platforms and devices and orchestrate a strategic omnichannel plan. This includes strategizing, planning, developing and executing content plans, overseeing promotions and campaigns, optimizing search, browse, cross sells and UGC, monitoring performance analytics, and driving A/B testing and personalization. The Director should combine existing expertise in ecommerce, user experience, digital marketing, technology and management to deliver a best-in-class shopping and membership experience for all of our members. As the Director of Digital Experience you will set the vision for the digital experience and work cross functionally to define the roadmap with an eye toward increasing conversion, AOV and memberships. This is a multidisciplinary role where you ll lead a team of Digital Experience Managers, Content Specialists and Ecommerce Associates, partnering closely with Product/Engineering, Digital Creative, Program Management, Merchandising, Marketing, Member Care and Operations. The Director of Digital Experience reports into the VP, Digital Experience and Program Management. Responsibilities and Key Accountabilities Craft, develop, and own the end-to-end vision of the BJs digital experience, including the BJs. com responsive website, mobile app and other digital properties Manage the overall digital user experience, including site navigation, search, content development, checkout funnel, membership and promotional campaigns. Lead a team of digital experience and ecommerce professionals that can effectively develop and execute creative ecommerce solutions. Partner with Marketing and Merchandising to produce integrated campaigns that will deliver an increase in conversion rates, overall order size and margin improvement. Proactively identify opportunities that drive KPIs, sales, margin and membership; or identify gaps in digital/customer experience and partner with key stakeholders (including Product Management and Engineering) to prioritize opportunities that drive business value. Prioritize and manage initiatives and drive the cross functional coordination necessary to drive those initiatives to success with clear and concise project schedules, plans and communications. Build a robust A/B and multivariate testing roadmap with the end goal of increasing conversion, cart size, AOV, membership signups and revenue. Provide thought leadership, innovation and process optimization initiatives such as implementing ecommerce software and other industry best practices Partner with the site merchandising and core merchant teams to understand merchandising category goals and determine strategies for experience changes that add value. Monitor overall performance of Digital Experience KPIs and communicate performance, successes and resolutions to senior leadership and other stakeholders. Vendor relationship management and coordination of 3rd party vendors and offshore resources needed to drive the digital experience Estimated Salary: $20 to $28 per hour based on qualifications.
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